Local non-profit organization seeks to unify the community through culture and art

PM Culture

SAN DIEGO, CA. - April 15, 2010 The time has come to revive the South Bay Multi-Cultural Fair in Chula Vista. On April 24th from 10 a.m. to 5 p.m. at the Otay Ranch Town Center (2015 Birch Rd., Chula Vista, CA 91915), Prime Motivation, a local non-profit organization, will re-establish the tradition of the South Bay Multi-Cultural Fair after years of hiatus. The event has been structured to reflect the diversity found among residents living in Chula Vista and the surrounding southernmost parts of San Diego County.

"A multi-cultural event is long overdue for Chula Vista and the South Bay region. In a community that is diverse as ours, it is important to embrace the cultural diversity of our neighbors, and to create a sense of unity amongst our youth," said Executive Director of Prime Motivation, Ed Arguelles.

The South Bay Multi-Cultural Fair was established as local community members recognized the need for an event that raised awareness about the rich culture of the different ethnic communities in south San Diego.Impacting the cities of Chula Vista, National City, Coronado and Imperial Beach among others, the South Bay Multi-Cultural Fair will unite the different cultures that comprise these various local communities. Exposing the community to cultural diversity and the arts, the fair aligns with Prime Motivation's purpose of outreaching to the local youth and community.

Various groups in the community have been invited to participate in the South Bay Multi-Cultural Fair. The Pacific Islander Festival, the San Diego Asian Film Festival, the U.S. Census 2010, as well as many other local organizations are taking an active role in the event. Guests are invited to enjoy arts and crafts, food tasting, cultural history, and live performances by PASACAT, the Philippine Performing Arts Company, He'ali'is Polynesian Revue, Poly Nation, and Kutturan Chamoru Performers. Eatery such as Tabe BBQ, San Diego's premiere mobile cuisine that serves gourmet Asian fusion tacos, and Ono's Cafe, that serves other tropical Asian fusion favorites, will also allow fair-goers the opportunity to try a variety of delicious, ethnic foods.

Community leaders and local residents in Chula Vista have welcomed the South Bay Multi-Cultural Fair with open arms, and are enthused to hold the event in the area. "I am excited to experience this year's South Bay Multi-Cultural fair in Chula Vista, and hope it can become an annual celebration of the unique qualities of our community," said Chula Vista Mayor Cheryl Cox.

Prime Motivation is still accepting applications for exhibitors, performers and food vendors. For more information about how you can participate, please call 619-422-0254.

About Prime Motivation: Prime Motivation, a non-profit organization based in Chula Vista, CA, offers fun, innovative and interactive programs designed to promote education and encourage personal career goals among youths in Southern California. Prime Motivation provides teens with opportunities to gain direct job experience through hands-on workshops, live demonstrations and educational seminars by companies from a wide array of industries. Visiting several Southern California high schools, skill centers, and regional occupational centers, Prime Motivation targets thousands of teens and young adults advocating a "Stay in School" message. For more information, visit www.primemotivation.com.

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